Your personal Data & How I use your personal data

I collect your (your child’s) personal details (name, email, address, telephone etc.) in order to enter into, or perform, a contract with you. I  never sell or pass on your personal data to a third party.

How I store your personal data

Paper files are stored in a secure filing system at Tower Mindset place of work.
Your personal details will be kept as long as is necessary and then shredded.

How I protect your personal data

Electronic data and databases are stored on a secure stand-alone computer system. Only Tower Mindset Business owner has access to that system.

Access to your data

You can:

  • have your information removed from my system
  • request a summary of what information I have about you
  • I am also committed to keeping you informed in the unlikely event of a data breach.

Your data kept with a third party (Behavioural Profiling Systems)

The privacy policies for Axiom Discus and Personality Insights can be found on the following links:

DISCUS/AXIOM privacy statement, for candidates and multiple users.


Link to Personality Insights (Wordpress and Woocommerce platform -  owned by Automattic)

All staff, trainers, students, graduates, associates and members of The Coaching Academy must agree to follow the Code of Professional Conduct (The Code). Alleged breaches of The Code will be fully investigated by The Coaching Academy and, if proven, may lead to the expulsion of the Coach and the withdrawal, without compensation, of all and any rights previously bestowed by virtue of that individual's connection with The Coaching Academy.

The Code

  • All staff, trainers, students, graduates, associates and members of The Coaching Academy agree to:
  • Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.
  • Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
  • Respect the commercial confidentiality of The Coaching Academy by not divulging business information to any third parties.
  • Maintain the good reputation of the coaching profession in general and The Coaching Academy in particular.
  • Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Coaching Academy.
  • Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
  • Keep appropriate and accurate records of your work with clients and ensure they will remain confidential, are stored securely and comply with Data Protection requirements.
  • You will have professional indemnity insurance adequate to cover your coaching and/or coaching supervision practice.
  • Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
  • Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
  • Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
  • Monitor the quality of your work through feedback from clients and other appropriate professionals.
  • Obtain written permission from any client or potential client before releasing their names as referees.
  • Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
  • Have qualifications, skills and experience appropriate to the needs of your client. If not refer your client to those who do, such as more experienced coaches , coaching supervisors, counsellors, mentors, or others offering specialist services.
  • Avoid all conflicts of interest and give notice of such potential conflicts.
  • Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.
  • Endeavour to enhance public understanding and acceptance of professional coaching.
  • You will be fit and healthy enough to practice. If not, you should stop until you are and, if necessary, your clients should be offered alternative support.
  • Share skills and experience with fellow members and associates of The Coaching Academy to further increase the body of knowledge, skills and competencies of such parties.
  • Continually develop professionally in both the theory and practice of coaching
  • Respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas.
  • Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.
  • Contact The Coaching Academy immediately if you find yourself in a situation which may create conflict, litigation or bad publicity.
  • Comply with all laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country.
  • Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.


This page contains information for people who like 'detail'!





We meet/get on the phone. I will ask you about the topic you want to discuss. We will investigate this topic fully, identifying what the problem is, referring to the current situation, how you intend to change it and what steps you will take. It is as simple as that!

If you would like, I might set you some additional homework (alongside your goals) but this is totally optional. Homework is designed to accelerate your progress in particular life areas.


Telephone Coaching:
Set your environment. Find a calm, quiet place where you will be undisturbed for the next hour. Tell your family/house-mates. Put a sign on the door if you need.
Have a pen and paper ready. I can email you a template for the meeting in order to structure your thoughts if that would help. Just ask.
Have an idea of the topic or theme you want to discuss.
You call me at the pre-arranged time.

Face-to-face Coaching:
Have an idea of the topic you would like to discuss.
Make a note of how well you have done with the goals of last session.
Bring your notes from last session.
Make sure you have pen and paper with you!

SKYPE or Facetime
You call me at a pre-arranged time.
Should the connection fail I will await a landline call from you.


Really THINK about the questions and your life. There are no mistakes. You can say things, however ludicrous they may seem. Be expressive. Don’t worry if you get stuck or there are silences – sometimes this is when your thought process is at its most creative. Do not worry if you feel disturbed or tearful. I can give you time and space.

Think about your answers. The next hour is about YOU. Indulge yourself and be as open and self aware as you are able. The questions I ask will help you with this.

WRITE THINGS DOWN (I will too). It is proven that writing things down means you are more likely to a) remember it and b) action it. Be sure to leave with your goals written down.

At the end, make sure you book your next appointment!


Make sure you have written down your goals. Perhaps stick them somewhere prominent.
Diarise your goal. Tell people about your goal. Try to action your goals as quick as possible. ​


​What is Life Coaching? Why does it work?
Life coaching, at the most basic level, is a structured conversation. The coach asks a series of focussed questions which moves you towards achieving a GOAL. It gives you an orderly plan, makes things clear in your head and, if you are motivated will translate words into action.

How can coaching help? Why would I hire a Coach?
Coaching can help you to solve a problem, overcome a barrier (tangible or intangible), and take you closer to the things you want and need.

My life is fine, why would I want a Coach?
Life coaching frequents the business and corporate sector. It is commonplace. Life coaches are so convinced about their methods that they have their own life coach! Athletes at the top of their game still use coaches to give them the edge.

We all have friends and family who are great sounding boards but they lack distance, objectivity and the trained skills to really help you to help yourself. A qualified coach will help you move forward much quicker that if you were to try yourself.

Why would you not want to improve your strengths and build upon your weaknesses?

What areas can you help me with?

Here are some topics that coaches commonly work with:
“I feel my life is aimless/on hold; I want to feel more confident; I keep procrastinating over the things I should do; I want to get ahead at work; I want to improve my time management; I want a better work/life balance; I am struggling to control my finances; I want to lose weight/get fit; I want to improve my relationships; I feel lonely…..” the list is endless. Absolutely anything can be investigated at a life coaching session!

How is life coaching different from, say, counselling or therapy?
Other therapies (psychiatry, counselling, etc) focus on what happened in the past. Life coaches manage the NOW and the FUTURE. It is a partnership. A coaching session is more about learning than teaching. A coach is a catalyst for change, empowerment and pro-activity.

How do coaching sessions work? What happens during a coaching session with Jenny Tower?
We meet/get on the phone. I will ask you about the topic you want to discuss. We will investigate this topic fully, identifying what the problem is, referring to the current situation, how you intend to change it and what steps you will take. It is as simple as that! I also have some useful NLP strategies that might help you move on quicker and can explain this to you if an intervention seems appropriate.

Can coaching damage anyone?
No. There is no ADVICE given by a coach. YOU determine all your goals and the steps you take. In the event that the coach thinks you have become a little dependent on life coaching sessions in order to activate yourself, they should initiate a break at the end of the block.

What is your background? Who do you work with? What are your specialisms?
I spent 24 years in education (state and private). I was a PE teacher and middle manager. I worked with a number of athletes and am passionate about sport and exercise. I have played squash, tennis and golf to a high standard. I made career change in 2014 when I realised that I could have more impact on people’s lives with life coaching. I work with young people and adults in a variety of different situations.

My philosophy is that I want you to be the best you can be. I want you to experience the satisfaction and joy of getting things done and moving FORWARD. I want you to believe that you can be resourceful and effective in any situation.

What are your qualifications? Are they important?
Absolutely! I have trained at the gold-standard!I am a fully qualified Personal Performance Coach with The Coaching Academy (pending March 2015)I also have an NLP Practitioner Diploma (ANLP) and PGA Golf Psychology Diploma

How do I know if you are any good? How will I know if it has worked?
Great question!  If you have not signed-up, you can do your research: what is the qualification and experience of your chosen life coach. What do their testimonials look like? Ask if there is anyone that you can speak to who has had life coaching with this particular coach. Coaching is an unregulated profession which means anyone can set up a practice. Seek out those with qualifications that are accredited by a governing body (e.g. ILM, ICF etc).

If you have already started your coaching, there are tangible results….did you achieve your goals from your sessions? There are intangible results… you feel better about your life? Are you moving forward? Are things improving? Life coaching is all about RESULTS that can be seen, experienced, measured and quantified.

Is life coaching expensive? What if I do not have much money?
What would you pay for a haircut? Your car service? A trip to the pub or a night out? Now think….what would you pay for increased happiness? What would you be prepared to pay to achieve your goal of….weight loss, job promotion, more free time….etc

Only you can make the decision on how you spend your money, but if you are ready to take the next step for change you are usually in the right frame of mind to cover the fees of a professional life coach.

How many sessions will I need? How often should I have a session?
My minimum recommendation is six. I would strongly advise more because this is a personal development journey that blossoms as you understand yourself more. If you have a lot to talk about, why not block-book so that you know you have committed to your own future. Some coaches will give a discount for blocks of life coaching.

What if I am having therapy in another professional area?
That is fine – so long as you have discussed this with the therapist and they have agreed that coaching is a good strategy. Please tell me that you have been through this process. If you would like, I am happy to work in conjunction with your therapist, but you must give me written permission to do so.

Why might my coach terminate my sessions?
If you repeatedly procrastinate over your goals/attend meetings late/miss appointments it is likely that you are not quite ready for life coaching. Other reasons might include the coach feeling vulnerable or threatened. It might be that you should consider another form of therapy, like counselling.

What can I expect from you?
Professionalism (please read the Code of Ethics I subscribe to), skill, confidentiality, trust, support, encouragement and a celebrator of your successes!